Privacy Policy
How we handle the information you share with us.
This Privacy Policy explains how Florista ("we", "us", "our") collects, uses, and protects information when you visit theflorista.in or interact with us for wholesale enquiries. We are committed to handling your information responsibly and in line with the Digital Personal Data Protection Act, 2023 (DPDP Act).
1. Information We Collect
1.1 Information you give us
- Your name and business / company name
- WhatsApp number and phone number
- City and shipping address (when an order is placed)
- Products you have enquired about
- Any details you share over WhatsApp, email, or phone
1.2 Information collected automatically
- Anonymous analytics data (page views, device type, broad location) via Google Analytics
- Standard server log data (IP address, browser type, timestamps)
2. How We Use Your Information
- To send you our wholesale catalogue and pricing on WhatsApp
- To respond to your enquiries and process bulk orders
- To arrange production, packaging, and dispatch of your orders
- To share occasional product updates with consenting buyers
- To improve our website and product range based on aggregated analytics
3. Sharing Your Information
We do not sell or rent your personal data. We share the minimum information necessary with:
- Logistics partners (such as VRL, TCI, and dedicated couriers) — only the name, address, and phone needed to deliver your order
- Payment processors — bank/UPI details processed by your own payment app
- Government authorities — only when legally required
4. Data Retention
We retain enquiry information for up to 24 months from the last interaction so that we can serve repeat buyers and follow up on quotations. Order and invoice records are retained for the period required by Indian tax and accounting laws.
5. Your Rights
Under the DPDP Act, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate information
- Request deletion of your data (subject to our legal record-keeping obligations)
- Withdraw consent for non-essential communications at any time
To exercise any of these rights, message us on WhatsApp at +91 75884 47595.
6. Cookies & Analytics
We use Google Analytics to understand how visitors use our website in aggregate. No personally identifiable information is sent to Google. You can opt out of Google Analytics tracking using browser extensions provided by Google.
7. Security
We take reasonable steps to protect your information from unauthorised access, but no method of internet transmission is 100% secure. Please share sensitive information only through trusted channels (WhatsApp Business, direct call, or official email).
8. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect any changes. Material changes will be highlighted on our home page.
9. Contact
For any privacy-related questions, write to us via WhatsApp at +91 75884 47595 or visit our Contact page.